Aesthetic Vault
Your visual identity, codified.
Written brand voice gets a lot of attention. Visual brand identity gets filed in a Dropbox folder nobody opens. TypaSignal's Aesthetic Vault changes this by treating your visual identity as a first-class input into the content system. Upload reference images, create moodboards, define your color palette and visual style — and the system uses these inputs when generating visual content direction, shot briefs, and creative prompts. The result is visual suggestions that actually look like your brand, not just aesthetically competent stock-photo energy.
The four-step process
Upload visual references
Add images that represent your aesthetic — previous content that performed well, inspiration references, brand photography, or moodboard elements.
Organize into moodboards
Group references by campaign, platform, season, or aesthetic mood. The system reads these as coherent visual identities.
System extracts visual signals
Color palettes, composition styles, lighting preferences, and mood signals are extracted from your uploads and stored as visual parameters.
Visual direction enters every output
When the Content Engine generates visual prompts or creative briefs, it references your Aesthetic Vault — ensuring outputs align with your actual visual identity.
What it does, precisely
Visual reference storage
Upload and store images, screenshots, and inspiration directly in the platform — no external Dropbox or Pinterest board needed.
Moodboard organization
Group references into named moodboards that can be activated or archived per campaign or period.
Style guide inputs
Define your color palette, typography preferences, and composition principles as explicit parameters.
Informs visual content direction
Visual parameters flow into AI-generated shoot briefs, creative direction notes, and visual content prompts.
Before/after visual reference sets
Compare old aesthetic with new direction — useful for brand resets or seasonal pivots.
AI image prompt generation
Generate AI image prompts calibrated to your stored aesthetic — for use in Midjourney, DALL-E, or similar tools.
Who uses it — and how
Photographer with a signature style
They upload 20 of their best shots to the vault. When the system generates creative briefs, every shot description matches their signature moody, high-contrast aesthetic — not generic stock photo energy.
E-commerce brand launching a seasonal campaign
They create a "Summer 2026" moodboard. The system generates visual content directions, AI image prompts, and shoot concepts all filtered through that specific seasonal palette.
Creator building a premium personal brand
Their vault defines: dark backgrounds, close-up framing, warm accent lighting. Every AI-generated visual prompt in their content feed matches that brief without extra instruction.
Common questions
What file types can I upload to the Aesthetic Vault?
How does the system extract visual signals from images?
Can I have separate Aesthetic Vaults per brand?
Does the Aesthetic Vault affect written content too?
Works together with
Aesthetic Vault is live
inside TypaSignal.
All nine modules work together. The longer you use TypaSignal, the more it learns about your brand.
Control the signal.
An intelligent system for building and evolving your brands.